Pricing is the single most critical lever accounting firms can pull to improve profitability, attract the right clients, and reclaim time—yet for many, it remains a major challenge.
The 2025/2026 U.S. Accounting and Tax Pricing Benchmark provides current, data-backed insights on what accounting firms across the country are charging for core services and how they are navigating the pressure of rising costs, inflation, and growing client demands.
This second annual report, powered by fresh data from U.S. accounting professionals, builds on last year’s baseline to show how pricing practices are evolving. It looks at current fees for tax preparation, advisory, bookkeeping, and CFO services, detailing the most common pricing models and collection practices for each.
Heading into 2026, 80% of firms plan to raise their fees—most by 5–10%. This report moves beyond the "how much" to explore the "how and why," offering critical behavioral insights into pricing confidence, the barriers that hold firms back (like the fear of client loss), and how clients actually respond to increases.
Inside this 19-page report, you will discover:
Current Fee Benchmarks: Compare your monthly and annual fees for Tax Planning, Bookkeeping, and CFO/Controller Services against the industry average.
2026 Pricing Strategy: Learn the leading drivers behind planned fee increases (49% cite rising business costs) and the most common percentage hikes planned.
The Shift in Pricing Models: See the decline in hourly billing and the rise of Fixed Fee and Value Pricing across all major service lines.
Expert Advice: Get actionable commentary and strategic tips from Ryan Lazanis, CPA and CEO of Future Firm, on how to confidently price your worth and implement effective fee changes.
Underpricing is a common cause of stagnant revenue and owner burnout. Download this report today to equip your firm with the data needed to price confidently, communicate your value, and secure sustainable growth in the year ahead.
Download the Free Report to Benchmark Your Pricing Strategy
